Corporate Management Team

The Crown Linen Corporate Team has more than 125 years of combined experience in hospitality, laundry and their areas of expertise. They bring diverse backgrounds and a shared appreciation for customer service and innovation to their roles running Florida's leading hotel laundry service provider. They hail from various U.S. states and countries around the world, united by a passion for excellence and Florida's natural beauty.

Pablo Lucchesi
Pablo Lucchesi | Managing Partner


With more than 20 years of experience managing service companies around the world, Pablo joined Crown Linen in 2003 and is the company's U.S. business developer. Read more > 

JR Garcia Crown Linen COO
J.R. Garcia | Chief Operating Officer


J.R., a Miami native, joined Crown Linen in January 2016 after previously accumulating 26 years of laundry industry experience. He served proudly in the U.S. Navy, where he was first introduced to the laundry industry while stationed aboard the USS Yosemite. Read more > 

Rusty Hammac Crown Linen Director of Engineering
Rusty Hammac | Director of Engineering


Prior to joining Crown Linen, Rusty spent 18 years with the Walt Disney Company, where he held positions within Textile Services, Manufacturing and the Contemporary Resort Engineering team. Read more > 

Diana Moreno Controller Crown Linen
Diana Moreno | Controller


Diana has been with Crown Linen since its inception in 2003. She has senior responsibility for all areas related to finance, accounting and information technology infrastructure. Read more >

Chad Rocheford | Sales & Service Manager, Central Florida


Chad, aka #ChadTheLaundryGuy, leads the Sales and Service Team for the northern and central parts of the state. Prior to joining Crown Linen, Chad was management at Enterprise Holdings. Read more >