Crown Linen Staff Bios


Chad Rocheford

Central Florida Sales & Service Manager

Chad, aka #ChadTheLaundryGuy, leads the Sales and Service Team for the northern and central parts of the state.

His favorite thing about working at Crown Linen is the exceptional team and their dedication to customer service.

“When you treat your customers like they are your close friends, they become your close friends,” he says. “Everyone has something great they bring to the world, and I enjoy finding out what that is.”

Prior to his eight years with Crown Linen, Chad was management at Enterprise Holdings (Enterprise Rent-A-Car). He has a Computer Science Degree from the College of Engineering at Florida Institute of Technology and a mini-MBA from the Crummer Graduate School of Business at Rollins College.

He is a member of the Central Florida Hotel and Lodging Association, the International Executive Housekeepers Association and the Rotary Club of Dr. Phillips.

When he isn’t working at Crown Linen, you can find Chad outdoors, camping with his family, building something, on a boat, fishing with his little girl, or driving something through mud.

He moved to Orlando from Wilbraham, Mass., home of Friendly’s Ice Cream, to enjoy the weather, beautiful natural springs, amazing fishing seasons, pristine beaches, and neat little towns in the country with hard-to-pronounce names.

He married a wonderful woman named Stacia, and they have a sweet daughter named Reese. In the Fall of 2017, the family is expecting a new addition to Team Rocheford.

Favorite Quote: “Once in a while, you get shown the light in the strangest of places if you look at it right.” ~Jerry Garcia